We are fiercely unbiased and impartial, and are not owned by, or tied to, any product provider.


Alison Renfrew

BSc, Dip Bus Studies (Financial Planning), CLU, CFP, AFA, FSP35961

Alison has a long history of providing financial advice to her clients.

After graduating from Victoria University with a BSc in 1981, she joined an international financial services company in 1983. Alison mainly sold life insurance and investment products. She was the first woman in the company to qualify for the prestigious Blue Ribbon award in her first year, and was the first woman to qualify for the Silver Ribbon award. Alison sold her business and moved to the UK in 1989, where she established a new client base in financial services.

On returning to New Zealand, Alison established her own financial planning company where she applied her overseas experience and knowledge. Creating Wealth Limited was established in 1994 and was re-branded in 2005 to the Lyfords group of companies.

Alison has qualified by examination to be a member of the New Zealand Institute of Chartered Insurance and Investment Advisers (1998), and qualified by examination to be a Certified Financial Planner (2001), and is entitled to use the distinctive titles and designations CLU - Chartered Life Underwriter and CFP - Certified Financial Planner, the pinnacle of professional attainment. Alison is the second person and the first woman in New Zealand to hold both CLU and CFP. Fewer than 1% of advisers in New Zealand hold both qualifications.

In 2004, Alison won the Financial Planner of the Year Award.

Alison complies with the Continuing Education requirements of the industry organisation Financial Advice NZ and abides by the organisation's Code of Ethics and Professional Conduct.


Richard Renfrew

PhD, Dip Fin Planning, Dip Bus Admin, CFP, AFA, FSP35821

Richard went to Wellington College, and then on to Victoria University, where he completed a Bachelor of Science degree, Master of Science (Honours) and a PhD in Inorganic Chemistry. Whilst writing his thesis on reaction kinetics for his PhD, Richard worked at Mobil Oil New Zealand Limited. Upon obtaining his PhD, Richard continued to work for Mobil full time in a range of capacities. He also had an extensive overseas assignment with Mobil at their UK domiciled international research laboratory at Coryton in the UK.

Richard has a keen interest in the outdoors, having been an active member and committee member of both the Wellington Sky Divers Club and the Tararua Tramping Club. Richard has also served as the treasurer of the Wellington branch of the New Zealand Institute of Chemistry. A feature of Richard’s office is a marine reef aquarium. He and Alison have adventure kayaked with icebergs in both the Antarctic (2015, 2016) and Arctic (2017, 2018) regions and enjoy travelling.

Richard is always keen to seek out new challenges. After 13 years with Mobil, he retired, financially independent, in order to spend two years as a full time caregiver to his two year old son, Ricky. From there, Richard decided that he needed further challenges and joined Alison in 1994 in her unbiased financial planning and investment advisory business called Creating Wealth Ltd in Wellington. In April 2005 the Creating Wealth group of companies was re-branded to Lyfords.

Through Richard’s efforts, the company has a high emphasis on using the latest computer hardware and software as well as the use of electronic transfer of data.

Richard has a Diploma in Personal Financial planning from Waikato University.

Richard is one of the most highly qualified investment advisers in New Zealand. His analytical skills, discipline, ability to think clearly and rationalise brings a superior level of skills to Lyfords and to its client base. Richard complies with the Continuing Education requirements of the industry organisation Financial Advice NZ.

Richard has the ability to make what may appear at first to be complex ideas easily understood.


Lucy Askew

B Bus (Marketing)

Lucy has extensive experience in marketing, sales and administration and has worked with Lyfords since 2013.

Lucy is responsible for client care and support, administration services, supporting the directors and extensive communication with UK pension providers in relation to clients transferring their UK pension funds into New Zealand QROPS HMRC approved pension schemes.

Lucy has a Bachelor of Business majoring in Marketing.

We chose Lyfords to help us with transferring our pensions because they provided clear advice that enabled us to make an informed decision on the value to us of transferring our UK pensions.
— M and S Fryer